Crafted a new template for over 2,000 individual articles

Impacted over 85% of all Capital One web pages

Contributed to driving 600k new card applications

Increased total clicks and click through rates by 21%

Optimized SEO to engage more SERP features by 17%

Led a cross-functional, data informed redesign of Capital One’s Help Center to improve usability and content hierarchy

Created new, reusable components to modernize the experience and support scalability

Reduced support call center volume by 7.06%

Prioritized content clarity and discoverability to better meet customer support needs

Leveraged Capital One’s dynamic design system to carefully craft a new, editorial design component for use across various lines of businesses

Facilitated the marketing of cross-brand promotions across the site

Created a custom design system from scratch for YellowTin’s platform in order to optimize responsive design work and build consistency across their web products

Owned end-to-end product design as the sole designer on the team